Real or Faux Green? Eco-Marketing Deceptions
Eco-friendly products have flooded the market - which is great to see! Unfortunately, you have to be aware of possible impostors - some supposedly green products have a more damaging carbon footprint than a simpler, non-green branded product. How can you tell if a product is really green or if it's just marketing?
This Sincerely Sustainable blog post shows the ANDREA air filter as a green imposter. While the intentions of ANDREA are good - transforming plants into air cleaners - there's a huge carbon footprint from creating this gadget (between sourcing, transportation and creating the manufacture and sale).
A better alternative than ANDREA? Mother nature's "houseplant" - A novel concept, and it costs about $197 less than the $200 price tag.
Other 'green' marketing scams & questionable companies include:
November 12, 2009 |
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