Debuting Our New Logo!

Oh hey there, new logo.

Although we liked the hot mess of our previous logo, it was time for a makeover as we hinted in our blogiversary.

We thought long and hard about what captured the essence of Green Philly. It was next to impossible: sustainability isn’t only recycling, plants, trees or simply a bike. And although we like to think of Philly as the center of our worlds, it’s not the center of everyone’s world.

Plus, we’ve evolved. We began as a blog to rant and help a few people out with recycling. We’ve blossomed into a larger website, with changing perceptions of sustainability and new columns debuting. So we dropped blog from our logo, although it will remain as our URL.

So, why William Penn on a bicycle? Well, we love Willy. Founder of our city, supporter of independence and a peek of the past, combined with tiny actions of modern sustainability: biking and planting our urban gardens. He just felt right at home here.

Sustainability: Timeless. Clean. Unlimited possibilities.

Our awesome designer, Katharine Friedgen, created this gem and has way more in the works. But we’ll wait on those details. 😉

Readers, what do you think? What do you want to see for Green Philly moving forward? Tell us in the comments.

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Julie Hancher is the co-founder and Executive Director of Green Philly, an independent media organization making sustainability accessible, affordable and actionable. Since launching Green Philly in 2008, she has grown it from a passion project into a leading voice for local climate storytelling, pairing impactful journalism with community events and experiences. Julie is a frequent speaker on climate, media innovation and the future of local journalism, and is the creator of SustainPHL and EcoFair. Outside of Green Philly, you can find her hiking, biking, traveling, or exploring Philadelphia. View all posts by Julie Hancher