Debuting Our New Logo!

Oh hey there, new logo.

Although we liked the hot mess of our previous logo, it was time for a makeover as we hinted in our blogiversary.

We thought long and hard about what captured the essence of Green Philly. It was next to impossible: sustainability isn’t only recycling, plants, trees or simply a bike. And although we like to think of Philly as the center of our worlds, it’s not the center of everyone’s world.

Plus, we’ve evolved. We began as a blog to rant and help a few people out with recycling. We’ve blossomed into a larger website, with changing perceptions of sustainability and new columns debuting. So we dropped blog from our logo, although it will remain as our URL.

So, why William Penn on a bicycle? Well, we love Willy. Founder of our city, supporter of independence and a peek of the past, combined with tiny actions of modern sustainability: biking and planting our urban gardens. He just felt right at home here.

Sustainability: Timeless. Clean. Unlimited possibilities.

Our awesome designer, Katharine Friedgen, created this gem and has way more in the works. But we’ll wait on those details. 😉

Readers, what do you think? What do you want to see for Green Philly moving forward? Tell us in the comments.

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Julie Hancher is Editor-in-Chief of Green Philly, sharing her expertise of all things sustainable in the city of brotherly love. She enjoys long walks in the park with local beer and greening her travels, cooking & cat, Sir Floofus Drake. View all posts by Julie Hancher