Cradle to Cradle

Why we're not 'green' One of the biggest complaints about sustainability is how we have to cut back. Stop standing under the faucet and limit yourself to a 5 minute shower. Reduce your energy consumption. Don't buy as much. "The sustainability movement will never completely catch on," a friend recently said to me. "Consumerism drives America." William McDonough & Michael Braungart, authors of the Upcycle: Beyond Sustainability- Designing for Abundance would disagree. Let's go back to those steaming, hot showers. Although I love the environmentalist in me, I also love me some hot, steamy showers on a cold day. But what if we could filter and reuse that water, so I could stand under the faucet until my skin was wrinkly? Instead of worrying about how many fossil fuels the filter process would take, that South Philly wind could power the process. This type of thinking is how The Upcycle challenges you to reconsider sustainability. (Find out more about the Upcycle, released today, after the jump!)