Oh hey there, new logo.
Although we liked the hot mess of our previous logo, it was time for a makeover as we hinted in our blogiversary.
We thought long and hard about what captured the essence of Green Philly. It was next to impossible: sustainability isn’t only recycling, plants, trees or simply a bike. And although we like to think of Philly as the center of our worlds, it’s not the center of everyone’s world.
Plus, we’ve evolved. We began as a blog to rant and help a few people out with recycling. We’ve blossomed into a larger website, with changing perceptions of sustainability and new columns debuting. So we dropped blog from our logo, although it will remain as our URL.
So, why William Penn on a bicycle? Well, we love Willy. Founder of our city, supporter of independence and a peek of the past, combined with tiny actions of modern sustainability: biking and planting our urban gardens. He just felt right at home here.
Sustainability: Timeless. Clean. Unlimited possibilities.
Our awesome designer, Katharine Friedgen, created this gem and has way more in the works. But we’ll wait on those details. 😉
Readers, what do you think? What do you want to see for Green Philly moving forward? Tell us in the comments.
Catch up on the latest in sustainability news: Trash cleanup group starts a new video…
How one neighbor’s loss reflects a citywide dilemma. “SAVE MY TREE!” That’s what Nicole Fakhoury…
Catch up on this week’s sustainability news: Philadelphia Navy Yard is now the largest LEED…
For some survivors, hiking and gardens offer deeper healing than pharmaceuticals. This story is the…
Councilmember Jamie Gauthier is Green Philly’s latest Civic Catalyst. Read how Gauthier uses her role…
Two years into the City’s first-ever Tree Plan, our leafy coverage has remained static. What…