“The environmental work championed by the NBA has influenced all sports leagues in the United States in a meaningful and public way,” said Natural Resources Defense Council (NRDC) Senior Scientist Allen Hershkowitz. “We all recognize the cultural significance of the NBA, and I applaud the league’s use of its influence to promote clean air, clean water and a healthy climate.”
Some of the NBA’s initiatives for green week include:
Adidas, the league’s official outfitter, will outfit all players with 100-percent organic cotton shooting shirts featuring the NBA Green logo. Players will also wear NBA Green headbands and wristbands made from 45-percent organic cotton during nationally broadcast games throughout the week to raise additional environmental awareness.
Each of the league’s 30 teams will encourage fans to participate in greening efforts by hosting community service events, including tree plantings, recycling drives, and clean-up days.
For more information check out the NBA green week microsite.
Posted by Beth
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