And it kind of is. It is a secret, though it tries hard not to be and yearns to change the world (but, just not in a evil sort of way).
Founded by Jeff Kirschner , Litterati is a website that encourages people to photograph and pick up litter. The ‘litter’ will be featured in the Digital Landfill, a collection of all the #litterati-tagged photos on Instagram sorted by location on the globe.
Although we call Earth ‘home’, we don’t have the luxury of having Mother Earth clean for us (unlike some of our own Moms… sorry!). Instead, it’s a necessity that we all contibute.
By joining the Litterati, you’re collecting data, geo-tagging, and identifying litter-laden areas and identifying the biggest brands/products culprits.
Essentially, you’re helping to build the world’s largest database of litter. Ultimately, litterati helps direct governments (nation, state, or city) to the problem areas AND work with companies/organizations to find eco-friendly, sustainable solutions.
Litterati has helped:
Check out some of the Litterati’s litter statistics.
Litter is everywhere. What are you doing to stop it? Tell us in the comments!
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