LIA is launched! Meet Philly-based Eco-Friendly, Flushable Pregnancy Test

Have you ever thought about a flushable pregnancy test?

Probably not. Why would you? The standard pregnancy test models have been virtually stagnant for the past few decades. It’s a product that so many women use, yet (at least in my experience) so few actually talk about it. The product is for testing super intimate, personal details of a woman’s life.

But now, one Philly company has disrupted the industry and launched its product.

Private Talk

Whatever the reason may be, you may have wanted to keep a pregnancy test private in the past. With the common products are plastic, and a tad bulky, your only real choices for privacy are throwing the test out in a public trashcan or wrapping it in toilet paper in your own bathroom. This process, however, creates even more unnecessary waste.

So why are women still going through this? Finally, Lia Diagnostics found the answer. The idea of a flushable pregnancy test is one that is long overdue. It will help keep women’s personal information private while reducing the plastic waste from regular pregnancy tests.

Let’s talk logistics

With 99% accuracy and 100% biodegradable, LIA hit the market.

LIA is $13.99/2pack, compared to regular tests which can be as expensive as $25. Not bad for a test that is just as effective as the competition, and takes the same amount of time to show results (about 2-5 minutes).

Who’s in charge?

Lia Diagnostics’ CEO, Bethany Edwards is a Philadelphian who first came up with the idea of an eco-friendly pregnancy test while in grad school at UPenn. She’s since been advocating for the product and raising funds through various outlets to support the startup costs.

Cover photo: Facebook