Campbell Soup: Turning Food Trash into Gold

Food is a precious resource that shouldn’t be wasted – but what about those blemished produce typically discarded by farmers? A local company is helping families in need and saving space in landfills with a creative new product.

Campbell’s Soup created a recipe of Just Peachy Salsa, using 850,000 lbs of local peaches that would typically be discarded in landfills. Campbell’s is donating product costs and engaged employees to help local families in need. The product is expected to raise more than $100,000 and help the Food Bank of South Jersey‘s hunger relief programs. Several of Campbell’s suppliers (including Morton Salt, Sun Brite & Nature’s Quality) donated packing materials.

New Jersey produces more than 163 million peaches annually, making it the 4th largest peach-producing state. The program will save farmers landfill costs and support hunger relief efforts that affects more than 171,000 people (including 57,000 children).

As Anthony Yula of Summit City Farms in Glassboro explains, “This project is fantastic for growers. What farmers most want is for our produce to be enjoyed.”

Find out where to purchase Just Peachy on the Food Banks Website.

Photo: Photography Blogger